The Story Behind NAYÉH AGENCY

NAYÉH AGENCY was founded by Ysla, an entrepreneur with a passion for building meaningful businesses through strategy, creativity and innovation

After working with businesses across different industries and witnessing the challenges many founders face when turning great ideas into successful companies,
Ysla created NAYÉH with a simple vision: to bring business strategy, branding, technology, and digital innovation together under one roof

Rather than offering isolated services, the agency was built to become a long-term partner, helping businesses establish strong foundations,
embrace modern technology, and grow with confidence

As a woman-founded business, NAYÉH also reflects a belief that entrepreneurship should be driven by collaboration, creativity, and the confidence to challenge convention
The agency proudly supports founders from all backgrounds who are building businesses, pursuing ambitious ideas, and creating lasting impact within their industries

Today, NAYÉH works with businesses around the world, combining thoughtful strategy, refined design, websites, applications,
AI, and digital solutions to help transform ambitious ideas into businesses built for the future

“Every successful business begins with an idea. Our role is to help turn that idea into something extraordinary.” — Ysla

Founder & CEO, NAYÉH AGENCY

WHO WE ARE

At NAYÉH AGENCY, we build more than brands
We create the strategies, digital products, and intelligent solutions modern businesses need to launch, grow and thrive

Combining business strategy, creativity, design, and technology, we help entrepreneurs and businesses transform ambitious ideas into distinctive brands,
scalable digital experiences, and future-ready businesses

From business consulting and branding to websites, custom applications, AI integration, automation, and digital infrastructure,
every project is approached with precision, purpose, and meticulous attention to detail

Every solution is designed to work seamlessly together, creating experiences that are intuitive,
impactful and built for long-term growth

We believe the strongest businesses are built through collaboration

That’s why we see every client as a long-term partner, working closely to develop thoughtful solutions that evolve alongside their ambitions and adapt to an ever-changing digital landscape

Whether you’re launching a new venture, modernising an established company, or embracing the possibilities of AI,
NAYÉH AGENCY transforms ideas into businesses designed for the modern world

meet your executives

  • Ysla White

    FOUNDER & EXECUTIVE DIRECTOR

    Strategy | Growth | Brand | Hospitality

    Serial entrepreneur and business strategist, Ysla has built ventures across hospitality, fashion, manufacturing, technology and consumer services

    She has taken a business from zero to six-figure revenue in just four months and brings more than a decade of leadership across international markets

    Combining commercial instinct with operational expertise, she transforms ambitious ideas, solves complex challenges and builds businesses positioned to perform, grow and scale

    Fractional Expertise: CEO | CMO | Chief Strategy Officer

  • Zac White

    CO-FOUNDER

    Operations | Strategy | Digital | Growth

    Commercially driven and highly strategic, Zac works across business operations, development, digital ventures and execution

    His experience spans building businesses, implementing systems and turning complex strategies into organised, measurable action

    Combining commercial thinking with operational discipline

    He aligns people, priorities and processes

    Identifying critical gaps and creates the structure businesses need to perform efficiently, overcome challenges and scale with greater control

    Fractional Expertise: COO | Operations | Business Leadership

  • Alejandra García

    EXECUTIVE OPERATIONS

    Coordination | Operations | Research | Delivery

    Highly adaptable and relentlessly organised, Alejandra provides the operational backbone behind executive and client engagements

    Working across coordination, research, administration, communication and project delivery, she ensures decisions become actions and priorities continue moving forward

    Combining exceptional organisation with flexible support, she connects executives, specialists and clients, creating the structure and continuity required to keep complex, fast-moving engagements performing smoothly

    Specialist Expertise: Executive Support | Project Operations | Coordination

  • Andrés Bonilla

    TECHNOLOGY & SYSTEMS LEAD

    Technology | Systems | Platforms | Development

    Technology specialist Andrés transforms ambitious business ideas into powerful, functioning digital solutions

    Working across websites, custom platforms, APIs, integrations and business-critical systems, he connects commercial requirements with intelligent technical execution

    Combining development expertise with practical problem-solving, he enables Nayéh to move beyond strategic recommendations and actively build the digital infrastructure businesses need to operate effectively, innovate and scale

    Specialist Expertise: Technology | Systems | Web Development | Integrations

  • Lucía Pullman

    FINANCE EXECUTIVE

    Finance & Commercial Strategy

    Finance | Commercial | Forecasting | Performance

    Commercially focused and strategically minded, our Finance Executive brings financial intelligence directly into business decision-making.

    Working across profitability, forecasting, cash flow, pricing, investment and performance, they transform complex numbers into clear commercial direction.

    Combining financial discipline with strategic thinking, they uncover opportunities, strengthen margins and give leadership teams the clarity and control required to make confident decisions and pursue sustainable growth.

    Fractional Expertise: CFO | Commercial Strategy | Financial Planning

  • Karl Kane

    PEOPLE EXECUTIVE

    People & Organisational Strategy

    People | Leadership | Culture | Organisation

    Strategic and people-focused, our People Executive builds the human infrastructure behind ambitious, high-performing organisations.

    Working across leadership, organisational design, talent, culture and workforce strategy, they help businesses navigate growth and transformation with confidence.

    Combining people strategy with commercial understanding, they strengthen leadership, clarify accountability and build organisational structures capable of supporting performance, evolution and sustainable growth.

    Fractional Expertise: CPO | People Strategy | Organisational Development

“Design is the silent ambassador of your brand”

— PAUL RAND


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